HomeSocial Media And MarketingGoogle Digital Marketing Garage Certification Final Exam Answers Google Digital Marketing Garage Certification Final Exam Answers By admin June 13, 2020 Social Media And Marketing, Uncategorized 0 Comments Google Digital Marketing Garage Certification Final Exam Answers This page has latest Google Digital Marketing Garage Certification Final Exam Answers for 2020 with 100% correct results. You can find here all100 % correct of Google Digital Garage Final Exam Answers 2020: You can take the Google Digital Garage Unlocked Final Exam 2020 in the link below. Google Digital Garage Unlocked Certification 2020 Please if you found this useful please drop a comment to appreciate us. Thanks Question 1 What’s the biggest challenge for most businesses when going online? A Planning a budget B Developing a plan C Optimising a website D Defining a customer base Question 2 When looking to advertise a new business online, what is one of the major benefits of display ads? A They are seen by everyone B They have higher click-through rate C They can come in many different formats D They don’t cost too much to set up Question 3 When considering whether to have a web presence for your business, which of the following is not a major factor? A Technology B Cost C Scope D How long you’ve been in business Question 4 Which are the first steps you should consider when constructing an online business strategy? A Understand the target audience B Change your mission statement to match the goals C Create goals and identify a USP D Define and segment your audiences Question 5 You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight? A Shopping bags B Blog content C YouTube D Social media Question 6 What is the term we use to describe how search engines categorise each piece of content? A Listing B Crawling C Indexing D Ranking Question 7 What’s the first step in the search engine optimisation process for your website? A Off-site optimisation B Keyword research C Writing fresh content D Setting an ad budget Question 8 When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list? A Choosing what images to put on your website B Reserving all the social profiles that you will be using for the business C Finding people who will link back to your website D Keyword Research Question 9 There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building which of the following statements is accurate? A The quantity of links is important, not the quality B The quality of links is important, not the quantity C Links hidden within the code on sites improve your SEO performance D Links hidden within images on sites improve your SEO performance Question 10 When optimising a website for search, what impact do meta and title tags have on the search engine? A They are hidden messages that have no bearing on search engines B They are the on-page content that appears on your homepage, telling search engines what you do C They are automatically generated and help websites rank within search engines D They are embedded messages that help the search engine determine what’s on the page Question 11 When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison? A Alongside them B Below them C On the next page after them D Above them Question 12 When advertising using Search Engine Marketing (SEM), you only pay… A when your ad appears within the search results B when a conversion happens on your website C when your ad is clicked by someone D when someone stays on your website for more than 2 minutes Question 13 When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol? A Quotation marks B Apostrophes C Italics D Square brackets Question 14 When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site? A To see personal data about the person who bought from you B To understand what is working and what is not C To increase your budget to get more traffic D To advertise internationally more easily Question 15 Local directories are a great tool for getting noticed locally online. What would be the first step in using a directory? A Research competitors B Create a listing C Create an ad D Post a link Question 16 When looking to promote your products and services locally, what are the benefits of using search engine ads? A Everyone uses search engines B You can target ads to a specific geographic area C You can target ads to specific genders D Search ads are cheaper than display adverts Question 17 Why is social media a great tool for your business to build trust and engagement with your audience? A You can share offers and discounts exclusively to your following B You can share blogs from other businesses to cover more than what you do C You can share honest reviews about your product or service D You can connect with customers at any time of the day Question 18 What type of tool can be used to monitor and evaluate your social media audience’s actions on your website? A Content scheduling tools B Audience profiling tools C Social media analytic tools D Website analytic tools Question 19 Mobile apps are a great tool to engage with customers on the go. What is one of the major benefits of a mobile app over a website? A Apps allow you to send push notifications B Apps are easy to access on the app store C Apps generally work on more mobile devices D Apps allow you to collate more data on your customers Question 20 Mobile advertising is a great tool for marketers, but all that good work could be undone if your website isn’t what? A Optimised for different devices B Visually engaging C Full of relevant information D Text heavy Question 21 Which of the following tools could be used to gain an insight into the phrases and questions people search for about a given subject online? A Answer The Public B Google Ads Editor C Facebook business manager D SEM Rush Question 22 When it comes to email marketing, what do we mean by the term A/B testing? A A/B testing means you can split your contacts alphabetically B A/B testing means you send the same email twice to the same people C A/B testing means splitting your audience and sending each of them a different variation of your email D A/B testing means it is spell checked and proofed, prior to hitting send Question 23 When planning your display advertising, what does the word ‘placement’ mean? A The exact location of your ad on a particular page of a website B The size and position of your ad C The exact location of your ad on search engine results pages D The position of text within your ad Question 24 When advertisers run online ads that typically include an image for people to click on, it’s called… A Search Engine Optimisation B Banner advertising C Display advertising D Webpage advertising Google Digital Marketing Garage Certification Final Exam Answers Question 25 When discussing display advertising, what is an ad network? A A way to get free traffic to your site B A directory of lots of websites that sell the same products as you do C An online store of images you can use within your content D A platform allowing the advertiser to advertise on websites within the network Question 26 Which of the following is a key strategy for distributing your video content? A Share videos across all of your digital marketing tools B Pick one primary place to share your video content C Trust word-of-mouth to drive traffic to your videos D Send out a postcard to relevant mailing lists Question 27 What can you do to help your videos appear in search results? A Make the content really interesting B Give detailed descriptions of its content C Clearly brand your videos D Include calls to action within the videos Question 28 In the world of analytics, tracking the type of device the user accessed your site by is considered which type of data? A Conversion B Dimension C Access D Metric Question 29 When using analytics programmes on your website, which of these do not fall under the category of a metric? A Browser users use to access your site B Unique visitors to your site C Time users spend on your site D Number of pages viewed per visit Question 30 When it comes to web analytics, what insights can you gather using analytics tools? A What websites users visit after leaving your website B How you currently rank in search engines C How people interact with your website D How people interact with your competitors’ websites Question 31 What do website analytics allow you to do? A Set up advertising accounts to drive continuous improvement B Understand users behaviour and improve the effectiveness of your digital marketing efforts C Interact with customers on your website to increase conversion D Predict your users next move based on previous data Question 32 When creating a presentation based on lots of data, what principle should you bear in mind? A Show all the information available, to give your audience as much context as possible B Tailor your approach to your audience in order to tell a better story C Stick to visual graphics only, as everyone will prefer this presentation format over tables and text D Present all information in the same way because everyone interprets things similarly Question 33 What is the benefit of using digital data? A It can help you make informed decisions and improve online performance B Digital data is always 100% accurate C Digital data allows you to save money on offline analytics D Using digital data allows you to automatically reach more customers Question 34 Which of these is not a benefit for businesses using fully integrated e-commerce platforms? A Stock control B Integrated invoicing C The ability to track shipping D Automated complaints process system Question 35 When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way? A Use images direct from the internet to ensure accurate file size B Use images direct from the original manufacturer C Ensure images are of a high quality D Use detailed descriptions instead of images to help search engines Question 36 Analytics can help optimise your website for which of the following? A For different devices, navigation & search B For different devices & social media profiles C For email templates & social media profiles D For navigation, search & video campaigns Question 37 When trying to increase the product sales on your website, one way to achieve this is to_________? A send multiple follow up emails once a purchase has been made B show them remarketing ads with a variety of products C provide the customer with relevant suggested purchases D include a pop up on your website that they have to action before continuing Question 38 Fill in the blank: When considering expanding a business internationally, the best place to start is to__________? A use online tools to help you understand where there’s a strong demand for your products B move the whole business to that country C replicate your current business in as many countries as possible D buy new domains for the country Question 39 If you are looking to expand your company’s presence online internationally, which of the following should you consider with regards to your online content? A Translated by an automated tool only B Translated but also locally adapted for the audience C Translated into the native language D Left the same, and not translated Question 40 When looking to expand your business internationally on social media, what should you do first? A Treat all social media channels the same B Use popular phrases and memes for that area C Analyse platforms popular in that area D Not advertise at all, as other countries don’t like social advertising Google Digital Marketing Garage Certification Final Exam Answers Share this:TwitterFacebookLinkedInTelegramWhatsApp Tags:Google, Google digital marketing, Google final exam answers for digital marketing 2020, Grow digital with Google, Learn with Google Related Posts The News Court income review, IS TNC paying, IS TNC legit or Scam, See reviews VTU PORTAL SETUP MINI IMPORTATION GUIDE PDF About Author admin Add a Comment Cancel replyYour email address will not be published. Required fields are marked *Comment:*Name:* Email Address:* Website: Save my name, email, and website in this browser for the next time I comment.